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dc.contributor.authorJohnson, RJKen_NZ
dc.contributor.authorBieldt, Nen_NZ
dc.date.accessioned2016-02-10T00:34:14Z
dc.date.available2016-02-10T00:34:14Z
dc.date.copyright2015-12-18en_NZ
dc.identifier.citationRefereed Proceedings of the Australian and New Zealand Communication Association Conference: Rethinking Communication, Space and Identity, 2015en_NZ
dc.identifier.issn1448-4331en_NZ
dc.identifier.urihttp://hdl.handle.net/10292/9499
dc.description.abstractAlthough the extraordinary level of commercial speech in New Zealand media is relatively commonly acknowledged (see, for instance, Bell, 1995, Campbell, 2000, Hope, 1996, Horrocks, 2004, Lealand, 2002, Thompson, 2003, Watts, 2009), there is very little academic work that focuses on this commercial speech in its own right. Particularly emblematic case studies, like Xenical (Johnson & Hope, 2001), peculiarly successful forms of advertising, like the infomercial (Johnson & Hope, 2004, Johnson, 2013), or persistent trends in policy like unfettered neoliberalism (Thompson, 2011), allow for a wider, more critical perspective. To date, however, there has been little, if any, research into the lived experience of people as they negotiate this increasingly commercialised media culture. This article aims to investigate one aspect of that experience by focusing on the Junior Franklin County News, an annual insert into a community newspaper. We will argue that the insert, by being produced by primary school students, offers a real insight into their conception of ‘advertising’, ‘newspapers’ and the inter-relationship between the two. It will show that the commercial media’s contemporary ‘infomercial’ focus can deployed by children through relatively sophisticated techniques and will conclude by arguing for more clarity and precision when teaching children about the ‘doing’ of media.
dc.publisherAustralian & New Zealand Communication Association Inc
dc.relation.urihttp://www.anzca.net/documents/2015-conf-papers/858-anzca15-johnson-bieldt.html
dc.rightsThis work is licensed under the Creative Commons Attribution-Share Alike 2.5 Australian License.
dc.titlePromoting a promotional culture: a case study of the Junior Franklin County Newsen_NZ
dc.typeJournal Article
dc.rights.accessrightsOpenAccessen_NZ
pubs.elements-id182664


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