Loading Docs is a New Zealand documentary initiative that supports the development, production and distribution of three-minute documentary films. Loading Docs is also a development and innovation initiative, building the capabilities of local filmmakers to fund, promote and distribute their work and increase their presence online. More broadly, Loading Docs aims to create a supportive community of filmmakers, increase opportunities for feature documentary development, and cultivate audience awareness of and appetite for New Zealand documentaries. This paper presents an account of the development of Loading Docs from the author's perspective as co-founder, co-executive producer and practice-led researcher. Reflecting on the experience of acting as both researcher and producer in the capacity of an experimental initiative, this article argues that research/practice partnerships create beneficial opportunities for knowledge-transfer and innovation.