Games people play: social media and recruitment
Gamification in organisations is not new and is typically used to modify the behaviours and practices of employees to deliver organizational value. Recent developments in digital technologies have, however, enabled new possibilities for gamified processes to be more interactive, mobile and complex. In this paper we examine the graduate recruitment process of a large professional services firm. We apply actor network theory to explore the way applicants engage with the technology and each other to both compete and co-operate as they attempt to understand the recruitment process to position themselves more favourably in the quest for a graduate role. We find that the lens of ‘a game’ is very useful to understand the practices of applicants and posit that gamification potentially offers new ways to re-imagine processes such as graduate recruitment to deliver better organizational outcomes.