A study of Green IT Behavior among Individual Consumers: Responsible Acquisition of Computers

Loo, Wee Hong
Yeow, Paul Heng Ping
Eze, Uchenna Cyril
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This paper investigated Green IT behaviour of individual consumers described as responsible acquisition of computers (RAC) because computers pose serious environmental issues during their production, use and disposal stages. An extended Theory of Planned Behaviour was used to design the research framework for this study. A questionnaire survey was conducted on 100 respondents in an industrially developing country, and descriptive statistics and inferential statistics were used to analyze the survey data. The hierarchical regression analysis indicates that the respondents’ responsible acquisition of computer behavioural intention (RACBI) is influenced by the three predictors in the following descending order: perceived behavioural control, positive individual consequences, and attitudes. The explained variance of RACBI increased from 31.8% to 37.1% by adding positive individual consequences and collectivism into TPB model. Meanwhile, the responsible acquisition of computer behaviour (RACB) is largely influenced by the RACBI, followed by perceived behavioural control and self-identity. The explained variance of RACB also increased from 35.3% to 37.5% after incorporating self-identity and habits. Recommendations are provided to improve RACBI and RACB. The findings in this paper would be useful to countries interested in promoting RACB.

Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand
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