This paper focuses on a practice-inspired research challenge of sharing and co-creation of innovative teaching practices in Business Analytics (BA). As confirmed by three international surveys of educators, BA is a very challenging area to teach, due to rapidly changing technology, complex data-related challenges, and a disciplinary body of knowledge that is still emerging. However, one of the greatest challenges is a notable absence of well-established teaching practices. The paper describes an action design research project that includes design and implementation of a wiki-based collaborative environment for sharing of innovative teaching practices as well as design of a conceptual language that enables these practices to be expressed in a systematic but non-prescriptive way. Theoretical underpinning for this work came from the theory of learning designs, a well-known educational taxonomy (the so-called Revised Bloom’s taxonomy), instructional design patterns and knowledge management. The paper also identifies some opportunities for further applied research enabled by this evolving knowledge-sharing environment.