Understanding the Effect of Social Media Tools on Organisational Virtual Team Dynamics
Gupta, Hritik; Wingreen, Stephen C
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Corporate organisations are actively engaging with social media tools such as Facebook, Enterprise Social Networks, Blogs and Discussion Forums for team communication, collaboration and other project related activities. Virtual team work and effectiveness depends upon team dynamics such as trust, team cohesion, team satisfaction, communication, leadership and reduced conflicts. There are visible gaps as the current literature only mentions social media use (blogs and wikis) in a supportive role for virtual team communication, and to this end, the proposed research contributes by studying social media communication in organisational virtual teams. This research-in-progress employs a Transactive Memory System (TMS) approach to develop a framework for understanding the effect of social media usage on virtual team dynamics. The proposed research attempts to fill the gap in literature and extends the existing knowledge on virtual teams, group support systems, computer mediated communication and social media. The practical relevance of this research lies in the guidance for virtual team managers and members.