Location of Service Industry Web Objects: developing a standard
|dc.identifier.citation||Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand|
|dc.description.abstract||In prior research consumers subjectively located various web objects on a 2D grid representation of a homepage. This study applies content analysis with a 3D fine-grid approach (using our 3D Web Objects Visualiser software). It analyses the ‘actual’ placement of twenty-three literature identified homepage web objects within five service-industry website homepages and across ten countries. Regardless of country, several web objects show industry-specific consistency in their ‘actual’ grid placement. A generic placement of five web objects (logo, search, navigation, header, and footer) exists regardless of industry or country. The method used herein provides management with a simple, cost effective way, to check the placement of web objects on their website homepage, and allows for easy comparison with competitors.||en_NZ|
|dc.title||Location of Service Industry Web Objects: developing a standard||en_NZ|
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Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand 
The Australasian Conference on Information Systems (ACIS) is the premier conference in Australasia for Information Systems academics and professionals, covering technical, organisational, business, and social issues in the application of Information Technology.