Browsing Conferences by Author "Rahman, Noah Abd"

Now showing items 1-1 of 1

A Study of Bruneian Customers Use of Mobile services: Examining Theory of Consumption Value with Customer Loyalty & Behavior

Seyal, Afzaal; Rahman, Noah Abd (ACIS, 2014)

The study investigates the 220 mobile services users selected randomly among students and staff of a technical university in Brunei Darussalam in understanding as how the various factors of perceived value and loyalty ...