Browsing Conferences by Author "Ractham, Peter"

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Constructing the Cultural Repertoire in a Natural Disaster: The Role of Social Media in the Thailand Flood of 2011

Mao, Mao; Pan, Shan-Ling; Hackney, Ray; Ractham, Peter; Kaewkitipong, Laddawan (ACIS, 2014)

In 2011, Thailand witnessed its worst flooding catastrophe in half a century. In this study, we explored social media as a new and promising weapon to address the physical and morale challenges caused by the natural disaster. ...
Social Media Use and Senior Citizen’s Life Satisfaction

Ractham, Peter; Techatassanasoontorn, Angsana (ACIS, 2014)

Social media is increasingly playing a pivotal role in people’s lives. This study explores how senior citizens use social media applications and the implications of this use on their overall satisfaction with life. First, ...