• Exploring Factors Affecting the User Adoption of Call-taxi App

      Peng, Lifang; Wang, Huan; He, Xuanfang; Guo, Danxia; Lin, Yuchuan (ACIS, 2014)
      With the rapid development of mobile commerce, CTA (Call-taxi app) is experiencing a rapid growth. However, how to promote it effectively is a problem urgent to solve. This paper attempts to make some contribution to ...