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dc.contributor.authorSinfield, D
dc.date.accessioned2014-08-05T00:07:59Z
dc.date.available2014-08-05T00:07:59Z
dc.date.copyright2014-08-04
dc.identifier.citationThe International Journal of the Image, vol.4(4), pp.25 - 32 (8)
dc.identifier.issn2154-8560
dc.identifier.urihttp://hdl.handle.net/10292/7542
dc.description.abstractThere is no disputing the fact that the Auckland Central Business District (C.B.D) is well positioned within the multinational corporate world community. While walking through the streets of Auckland’s C.B.D, one could imagine themselves anywhere throughout the world, as the corporate branding of global companies within the C.B.D are indicative of a globalized society. I work in Auckland’s C.B.D area and on my route to work each morning I travel through one of New Zealand poorest areas, Otara, South Auckland, which has a large percentage of Pacifica residents and has one of the highest rates of unemployment. My daily travel through this town made me notice how the local businesses are designing and displaying their signage and how there has become a synonymous branding, not on a corporate level, but on a community level, one that sits comfortably with the local people. The aim in this paper is to document and examine examples of signage from these poor areas of South Auckland. This research project will outline some of the findings that I have encountered on my journey and how important it is to maintain a sense of community within areas such as these.
dc.languageEnglish
dc.publisherCommon Ground Publishing LLC
dc.relation.urihttp://ijx.cgpublisher.com/product/pub.202/prod.223
dc.rightsAs well as content developed by The International Journal of the Image, the various creators and contributors involved in publishing through this website are the copyright owners. They, and the publisher, The International Journal of the Image, ask that you respect their copyright.
dc.subjectDecaying signage
dc.subjectGraphic design
dc.subjectTypography
dc.subjectBusiness signage
dc.subjectCorporate signage
dc.subjectDesign in communities
dc.subjectSemiotics
dc.subjectLinguistics
dc.subjectUrban geography
dc.subjectCultural communications
dc.titleThe semiotics of business signage: how typography is used in impoverished and deprived areas of New Zealand
dc.typeJournal Article
dc.rights.accessrightsOpenAccess
aut.relation.endpage32
aut.relation.issue4
aut.relation.pages8
aut.relation.startpage25
aut.relation.volume4
pubs.elements-id169454


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