Browsing School of Hospitality and Tourism by Author "Thorburn, E"

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    • Developing Marine Ecotourism for a Sustainable Blue Economy: A Literature Review

      Thorburn, E; Milne, S; Deuchar, C (Sustainable Seas National Science Challenge., 2021)
      Overview Before Covid-19, tourism contributed 9.8% GDP, $40.9 billion and 14.4% national employment (StatsNZ, 2019). While Covid-19 has diminished the country’s most valuable export sector (tourism), it is also a catalyst ...

    • International Visitor Surveys: More Than Just Numbers

      Berno, T; Thorburn, E; Sun, M; Milne, S (School of Hospitality & Tourism, Auckland University of Technology, 2019)
      International visitor surveys (IVS) are traditionally designed to provide destinations with marketing data and intelligence. The New Zealand Tourism Research Institute has been developing new approaches to IVS implementation ...