Browsing School of Hospitality and Tourism by Author "Dickson, G"
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Coopetition and Knowledge Transfer Dynamics: New Zealand’s Regional Tourism Organisations and the 2011 Rugby World Cup
Werner, K; Dickson, G; Hyde, K (Sport Management Association of Australia and New Zealand (SMAANZ), 2013)To ensure the success of Rugby World Cup 2011 (RWC 2011) in New Zealand regional tourism organisations were expected to collaborate with each other as part of developing a nationwide approach to the event, whilst simultaneously ... -
Full of sound and fury signifying nothing: the implementation of ambush marketing legislation
Phelps, S; Dickson, G (AUT University, 2010)One of the conditions for hosting mega-events, such as the Olympics, World Cup Football and the Rugby World Cup, is that the host country develop and implement event-specific legislation to support efforts to reduce the ... -
The impact of a mega event on knowledge transfer dynamics among organisations of a regional destination
Werner, K; Dickson, G; Hyde, K (Sport Management Association of Australia and New Zealand (SMAANZ), 2012)The study seeks to explore the impact of a mega event on knowledge transfer processes among organisations in a regional destination-marketing environment. The research uses the 2011 Rugby World Cup (RWC 2011) to analyse ...