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  •   Open Research
  • AUT Faculties
  • Faculty of Design and Creative Technologies (Te Ara Auaha)
  • School of Communication Studies - Te Kura Whakapāho
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How ‘alternative’ media can again be mainstream

Robie, D
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PJR18(2)_Reviews_Alternative_pp199-202.pdf (799.5Kb)
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http://hdl.handle.net/10292/6743
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Abstract
Ironically, alternative and independent media were not always marginalised. Less than two centuries ago, they were the ‘mainstream’. They being the radical and working class media of Europe and the new world colonies. This is a central point made in Susan Forde’s Challenging The News in her search to find a refocused critique of the Fourth Estate notions that make sense of the contemporary alternative media’s role. An essential element, she concludes, is the ‘key importance that someone is watching the watchers; that media power itself must be monitored, assessed, critiqued, and challenged. Alternative journalists provide that critique’ (p. 169).
Keywords
Alternative media; Community radio; Fourth Estate; Independent media; Independent news; Independent publishing; Radical press; Social justice
Date
October 2012
Source
Pacific Journalism Review(18), pp.199 - 202
Item Type
Journal Article
Publisher
Pacific Media Centre, Auckland University of Technology
Publisher's Version
http://www.pjreview.info/articles/review-how-alternative-media-can-again-be-mainstream-809
Rights Statement
Creative Commons license. You are free to: Share — copy and redistribute the material in any medium or format.

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