Romantic travellers’ cognitive dissonance and willingness to revisit Asian hotels

Date
2013
Authors
Herjanto, H
Gaur, SS
Supervisor
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
MAG Scholar
Abstract

Although romantic tourism is acknowledged as an essential aspect of the tourism industry, it has received little scholarly attention. A better understanding of romantic travellers‟ cognitive dissonance and their willingness to recommend the hotel could help hotel management allocate their scarce resources to concentrate their effort on creating traveller satisfaction. This study, therefore, attempts to bridge this important gap in literature by empirically examining romantic travellers‟ cognitive dissonance and its impact on their tendency to spread negative word of mouth and its effect on their intention to recommend and revisit. Results of the study show that physical environment, physical goods, staff attitudes and customer expectations are responsible for romantic travellers‟ cognitive dissonance and willingness to recommend.

Description
Keywords
Marketing in Asia , Services marketing , Tourism marketing , Revisit , Hotel , Traveller
Source
2013 MAG Scholar Global Business, Marketing and Tourism Conference held at Le Meridien, Airport Road, Dubai, UAE, 2013-11-11 to 2013-11-14
DOI
Rights statement
NOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version).