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dc.contributor.advisorFrommherz, Gudrun
dc.contributor.authorKaran, Shivani
dc.date.accessioned2013-11-21T23:14:04Z
dc.date.available2013-11-21T23:14:04Z
dc.date.copyright2013
dc.date.created2013
dc.date.issued2013-11-22
dc.identifier.urihttp://hdl.handle.net/10292/5941
dc.description.abstractOnline communication tools provide new opportunities for collaboration between nonprofit organisations and volunteers. This study seeks to develop a model for online collaboration between the expert volunteer and an NPO. Part of the study is based on creative practice as a mode of inquiry alongside more traditional data types such as interviews. Findings of the study indicate that the frequency and quality of interaction between the key stakeholders in a campaign is a most critical requirement for a successful remote collaboration. This study not only contributes to emerging knowledge about online fundraising and awareness campaigning but also delivers a detailed communication model for nonprofit causes. As there are considerable variations in the use and application of online video as a campaigning tool, areas for further research are highlighted in the concluding section of this thesis.en_NZ
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.subjectOnlineen_NZ
dc.subjectCampaigningen_NZ
dc.subjectDigitalen_NZ
dc.subjectVideoen_NZ
dc.subjectFundraisingen_NZ
dc.subjectNonprofiten_NZ
dc.subjectCollaborationen_NZ
dc.subjectCommunicationen_NZ
dc.subjectNew mediaen_NZ
dc.subjectSocial mediaen_NZ
dc.subjectPractice-based researchen_NZ
dc.subjecte-Philanthrophyen_NZ
dc.subjectStrategyen_NZ
dc.titleBreaking barriers: online collaboration for nonprofit campaigningen_NZ
dc.typeThesis
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Theses
thesis.degree.nameMaster of Communication Studiesen_NZ
thesis.degree.discipline
dc.rights.accessrightsOpenAccess
dc.date.updated2013-11-21T21:42:12Z


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