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dc.contributor.advisorJohnston, Charles
dc.contributor.advisorMilne, Simon
dc.contributor.authorLau, Kam Hong Chloe
dc.description.abstractThis thesis investigates how information and communication technologies (ICT), particularly the World Wide Web (Web), can contribute to the role that Meetings, Incentives, Conferences and Conventions, and Exhibitions (MICE) properties play in local economic development (LED). The complex linkages between MICE, ICT and LED, are explored through a literature review, a website audit, in-depth interviews, and a case study from Horowhenua, New Zealand (NZ). The findings reveal that the Web has considerable but as yet largely untapped potential to facilitate linkages between MICE and local economies. Such potential can only be reached through careful planning, and the realisation on the part of managers, developers and planners, that the Web is more than simply a marketing tool, but is also an integral part of attempts to improve internal MICE performance and external links to local development.
dc.publisherAuckland University of Technology
dc.subjectRegional planning
dc.subjectComputer network resources
dc.subjectCommunity development
dc.subjectTourism and city planning, Horowhenua
dc.titleMICE and local economic development in New Zealand: defining a role for the web
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Theses
thesis.degree.nameMaster of Business
thesis.degree.disciplineSchool of Hospitality and Tourismen_US

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