MICE and local economic development in New Zealand: defining a role for the web

Date
2007-10-24
Authors
Lau, Kam Hong Chloe
Supervisor
Johnston, Charles
Milne, Simon
Item type
Thesis
Degree name
Master of Business
Journal Title
Journal ISSN
Volume Title
Publisher
Auckland University of Technology
Abstract

This thesis investigates how information and communication technologies (ICT), particularly the World Wide Web (Web), can contribute to the role that Meetings, Incentives, Conferences and Conventions, and Exhibitions (MICE) properties play in local economic development (LED). The complex linkages between MICE, ICT and LED, are explored through a literature review, a website audit, in-depth interviews, and a case study from Horowhenua, New Zealand (NZ). The findings reveal that the Web has considerable but as yet largely untapped potential to facilitate linkages between MICE and local economies. Such potential can only be reached through careful planning, and the realisation on the part of managers, developers and planners, that the Web is more than simply a marketing tool, but is also an integral part of attempts to improve internal MICE performance and external links to local development.

Description
Keywords
Regional planning , Computer network resources , Community development , Internet , Tourism and city planning, Horowhenua , Business
Source
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