Show simple item record

dc.contributor.advisorTechatassanasoontorn, Angsana
dc.contributor.advisorTan, Felix
dc.contributor.authorXin, Hua
dc.date.accessioned2013-07-08T21:45:41Z
dc.date.available2013-07-08T21:45:41Z
dc.date.copyright2013
dc.date.created2013
dc.date.issued2013-07-09
dc.identifier.urihttp://hdl.handle.net/10292/5533
dc.description.abstractThe main purpose of this research is to explore how consumers form their trust and the influence of trust on mobile payment adoption from a risk and cultural perspective. We contextualise trust antecedents in a mobile payment context and examine how the characteristics of mobile service providers, the characteristics of mobile payment vendors, and the characteristics of mobile technology shape the development of consumer trust in mobile payment. In addition, we examine the influence of consumers’ trust disposition and cultural propensity of uncertainty avoidance on trust in mobile payment. The results of the research are based on a sample of 302 participants. PLS-SEM methodology and SmartPLS are employed for data analysis. Results suggest that a high degree of uncertainty avoidance negatively affects trust in mobile payment. A high level of trust disposition positively relates to trust in mobile payment. Results also highlight that consumers develop their trust through the reputation of the mobile service provider and mobile payment vendor, structural assurance and perceived environmental risk. Sub-sample analyses suggest that consumers with different ethnic identities and mobile banking experience have different mobile payment adoption behaviours. This research has both theoretical and practical contributions. From a theoretical perspective, it provides a comprehensive understanding of trust factors that consumers may consider when they engage in mobile payment. Furthermore, the research shows that culture affects the degree to which consumers place their trust in mobile payment. From a practical perspective, the research provides implications for mobile payment designers and practitioners when designing and implementing mobile payments. The knowledge of how consumer trust is developed can be applied to develop trust-building mechanisms in mobile payment systems based on factors identified in this research.en_NZ
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.subjectMobile payment adoptionen_NZ
dc.subjectTrusten_NZ
dc.subjectTechnologyen_NZ
dc.subjectCultureen_NZ
dc.titleExploring the influence of trust and culture on mobile payment adoptionen_NZ
dc.typeThesis
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Dissertations
thesis.degree.nameMaster of Businessen_NZ
thesis.degree.discipline
dc.rights.accessrightsOpenAccess
dc.date.updated2013-07-08T11:12:57Z


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record