Beyond wrapping: investigation of the design processes of personalising gift-wrapping

Date
2012
Authors
Chiba, Makiko
Supervisor
Ho, King Tong
Antonczak, Laurent
Item type
Thesis
Degree name
Master of Art and Design
Journal Title
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Publisher
Auckland University of Technology
Abstract

This investigation explores the overall design processes of gift-wrapping within a Western context and is informed by the underpinning philosophical concept Ichigo Ichie (one encounter at a time) of gift exchanges in Japanese traditional wrapping rituals.

Personalising the process of gift-wrapping is primary to the investigation, which is a visualisation of the immaterial effort to instil the emotions of the giver through the wrapping. The research intends to provide users with a new approach to gift-wrapping. It sustains the expression of immaterial feeling through a material object by incorporating a hands-on process that contributes to enhancing relationships in a material world. This will be examined by means of paper craft techniques.

Description
Keywords
Gift-wrapping , Ichigo Ichie , Design process , Intimate relationship , Paper craft techniques , Personalisation
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