Browsing Masters Theses by Thesis Supervisor "Yap, Leong"
Now showing items 1-6 of 6
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Concept of Shadow: The Exploration of Metaphors of Shadow in Contemporary Visual Communication
(Auckland University of Technology, 2005)This thesis explores shadow and its metaphorical representation in a Chinese-Western, cross-cultural context. It focuses on both the similarities and differences of the concept of shadow from two cultures to introduce a ... -
Greencycle
(Auckland University of Technology, 2010)This Greencycle project applies a system approach to shift design thinking and practices away from the ongoing unsustainable use of resources towards a more sustainable framework of consumption whereby local cultures, ... -
Lightness, sustainability, design: framing product design
(Auckland University of Technology, 2007)To design anything with lightness in mind is perhaps a contradiction in itself. To impose upon the designer such a factor from the outset of a brief surely creates a burden or limitation in the consideration of materials ... -
Senses and sensibility: a human-centred branding strategy
(Auckland University of Technology, 2014)A brand is the soul of a business. Whether we are marketing a product or a service, brand value is significantly grounded on emotions that are activated through the five human senses. Studies have indicated that successful ... -
The analysis, design and evaluation of an unstructured bra
(Auckland University of Technology, 2005)This practice-based research focuses on the analysis, design and evaluation of an unstructured push-up plunge bra, which combines technical know-how with the sensitivity of bra wearers. The goal of such a dual combination ... -
User-centred design: the investigation, design and evaluation of an information handbook for coeliac patients
(Auckland University of Technology, 2008)Coeliac disease is an intestinal disorder, requiring patients to maintain a life-long gluten-free diet to ensure better health and reduce the risks of osteoporosis, intestinal lymphoma and other associated diseases. Patients ...