• Concept of Shadow: The Exploration of Metaphors of Shadow in Contemporary Visual Communication

      Xiao, Yan (Auckland University of Technology, 2005)
      This thesis explores shadow and its metaphorical representation in a Chinese-Western, cross-cultural context. It focuses on both the similarities and differences of the concept of shadow from two cultures to introduce a ...
    • Greencycle

      Maringka, Paulus (Auckland University of Technology, 2010)
      This Greencycle project applies a system approach to shift design thinking and practices away from the ongoing unsustainable use of resources towards a more sustainable framework of consumption whereby local cultures, ...
    • Lightness, sustainability, design: framing product design

      Boult, Martin (Auckland University of Technology, 2007)
      To design anything with lightness in mind is perhaps a contradiction in itself. To impose upon the designer such a factor from the outset of a brief surely creates a burden or limitation in the consideration of materials ...
    • Senses and sensibility: a human-centred branding strategy

      Saris-Brandon, Brenda Louise (Auckland University of Technology, 2014)
      A brand is the soul of a business. Whether we are marketing a product or a service, brand value is significantly grounded on emotions that are activated through the five human senses. Studies have indicated that successful ...
    • The analysis, design and evaluation of an unstructured bra

      Niemczyk, Lize (Auckland University of Technology, 2005)
      This practice-based research focuses on the analysis, design and evaluation of an unstructured push-up plunge bra, which combines technical know-how with the sensitivity of bra wearers. The goal of such a dual combination ...
    • User-centred design: the investigation, design and evaluation of an information handbook for coeliac patients

      Walkinshaw, Rosemary (Auckland University of Technology, 2008)
      Coeliac disease is an intestinal disorder, requiring patients to maintain a life-long gluten-free diet to ensure better health and reduce the risks of osteoporosis, intestinal lymphoma and other associated diseases. Patients ...