Browsing Masters Theses by Thesis Supervisor "Yap, Crystal"
Now showing items 1-8 of 8
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Consumer sentiments pre, during and post public announcement: implications for corporate handling of social media
(Auckland University of Technology, 2015)The marketing landscape has gone through significant changes with the growing popularity of social media platforms. The role of the consumer in the marketing process has changed and social media has presented us with a new ... -
Exploring the role of emotions during the Fair Trade shopping experience
(Auckland University of Technology, 2015)The concept of consuming ethically, defined as that which benefits people, animals and the environment, has been experiencing a revival over the last few decades. Likewise, the fair trade movement is experiencing growth ... -
Influence of leisure participation and motivation on psychological well-being and consumption behaviour after a critical life event
(Auckland University of Technology, 2015)Critical life events have a huge impact on daily life or future goals, changes in consumption patterns, relationships with others and psychological well-being. To date, there is a lack of research on the various types of ... -
Personal Values and Motivational Complexities in Mobile Shopping
(Auckland University of Technology, 2017)With the expansion of mobile shopping (m-shopping) consumption, there is an increased need to understand the variety of consumer motives for consumer engagement in such behaviour. While the m-shopping industry is growing ... -
The power of online opinion leaders in negative e-WOM dissemination
(Auckland University of Technology, 2015)Consumers nowadays are able to exchange information and opinions without physical distance constraint through various online social media channels. These online social media channels facilitate negative electronic word-of-mouth ... -
Retail’s Social Side: How Conventional and Unconventional Employee Appearance Influence Customers From Different Cultures?
(Auckland University of Technology, 2019)With people dining out more than ever, selecting a restaurant from a high number of possibilities is now influenced by an increasing number of factors. The appearance of the employees in a restaurant is one of these ... -
Understanding consumers’ relational behaviour: an integrated model of psychological contracts, trust and commitment in the context of beauty services for females
(Auckland University of Technology, 2015)Psychological contracts play an important role in relationships between consumers and service providers. Due to their cognitive nature, it is essential to understand how psychological contracts are created and perceived ... -
Virtual social capital: the way forward to creating peer-to-peer value and positive social outcomes in a virtual setting
(Auckland University of Technology, 2016)As technology has progressed over time, so too have the ways in which people now communicate, interact and socialise. As such, the rapid integration of the online world within modern society has undoubtedly shifted the ...