• Influences on consumers’ KiwiSaver investment fund choices

      Lee, Allan Blake (Auckland University of Technology, 2011)
      When it launched KiwiSaver in 2007, New Zealand joined a growing international trend towards second-tier personal pension schemes. The uptake of KiwiSaver has exceeded expectations, with 1.75 million people joining by June ...
    • Pokemon Go - What's behind the hype?

      Ahmad, Anna (Auckland University of Technology, 2018)
      Pokémon Go, the augmented reality mobile game phenomenon, swept the world by storm in what seemed to be overnight, as it broke app and play store download history with 10 million downloads in the first week of its release ...
    • The power of online opinion leaders in negative e-WOM dissemination

      Zhang, Rong Mei (Auckland University of Technology, 2015)
      Consumers nowadays are able to exchange information and opinions without physical distance constraint through various online social media channels. These online social media channels facilitate negative electronic word-of-mouth ...