Browsing Masters Theses by Thesis Supervisor "Waiguny, Martin"
Now showing items 1-5 of 5
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Bullying in online reviews: investigating the reaction to extremely negative reviews
(Auckland University of Technology, 2015)In online review websites, people exchange information about the products and services by posting an online review. People can read the information from posts as well as leave other reviews to interact and communicate with ... -
Does size matter: how does model-size affect consumer recollection and likeability in advertising?
(Auckland University of Technology, 2014)In today’s body conscious world, being a smaller size is everything. Consumers are constantly bombarded with messages of weight loss and images of underweight models in advertising. As consumers strive to achieve the ideal ... -
How online reviews are read
(Auckland University of Technology, 2015)Online reviews, a form of electronic word-of-mouth (eWOM) communication, have fast become a relied on source of information. It is for this reason we need to further understand how it is consumers read this information; ... -
Studying the effects of persuasion knowledge and internet literacy on user behaviour online
(Auckland University of Technology, 2015)The purpose of this research study is to evaluate if user behaviour is affected when Persuasion Knowledge is activated in an online environment compared to a mobile environment. To determine the answer to this research ... -
What makes crowds fund? The link between crowdfunding and self-construal in the music industry
(Auckland University of Technology, 2015)Crowdfunding through an online environment has emerged as a popular capital raising means for a variety of different organisations and industries across numerous countries. The increasing popularity of crowdfunding brings ...