Browsing Masters Theses by Author "Waechter, Susanne Franziska"
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Contextual advertising in online communication: An investigation of relationships between multiple content types on a webpage
Waechter, Susanne Franziska (Auckland University of Technology, 2010)As part of the promotional mix, advertising plays a significant role in a company’s or organisation’s communication with its consumers and stakeholders. In order to inform consumers about their products or services, marketers ...