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Browsing Masters Theses by Thesis Supervisor "Verreynne, Martie-Louise"

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    • An exploration of inter-firm knowledge transfer in multinational organisations 

      Durrant, Christine (Auckland University of Technology, 2008)
      This thesis explores knowledge transfer between firms in multinational organisations. The subject of knowledge transfer is undisputedly important because knowledge is the essence of competitive advantage. In addition, ...
    • Balancing the desirable with the feasible: a study of how marketing and operations need to work together to ensure that branding promises can be delivered in practice. 

      Robertson, Catherine Mary (Auckland University of Technology, 2007)
      The concept of student as customer and marrying the concept of treating the student as a customer whilst delivering tertiary education which is both effective and rigorous is an issue which is currently being strongly ...
    • Barriers to strategy implementation: A case study of Air New Zealand 

      Tan, Yii Teang (Auckland University of Technology, 2004)
      The ability to implement strategies successfully is important to any organisation. Despite the importance of the implementation process within strategic management, this is an area of study often overshadowed by a focus ...
    • Barriers to strategy implementation: a case study of Air New Zealand 

      Tan, Yii T (Auckland University of Technology, 2007)
      The ability to implement strategies successfully is important to any organisation. Despite the importance of the implementation process within strategic management, this is an area of study often overshadowed by a focus ...
    • Organisational culture and leadership influences in a strategic implementation process: A study of a small organisation 

      Vendshol, Therese (Auckland University of Technology, 2005)
      The concept of strategic implementation is an area neglected both academically and by managers. However, the process of strategic implementation is where organisations often are experiencing failure. In a process of strategic ...
    • Towards a synthesis of supply chain management and partnering strategies within the construction industry 

      Ward, Patrick (Auckland University of Technology, 2005)
      Partnering and supply chain management (SCM) are concepts or approaches that can be applied as initiatives to solve problems in the construction industry and meet or surpass the expectations of supply chain members and ...
    • Uncovering strategic entrepreneurship: an examination of theory and practice 

      Luke, Belinda (Auckland University of Technology, 2005)
      The combination of entrepreneurship and strategy is gaining increasing recognition as a pathway for growth within both individual organisations and national economies. Hence the benefits emerge from both a micro and macro ...
    • What influence does brand image and brand reputation have towards achieving a sustained competitive advantage in the sports apparel industry? 

      Sweeney, Brett (Auckland University of Technology, 2007)
      The purpose of the research was to investigate the contribution of brand image and brand reputation towards the creation of a sustained competitive advantage (SCA) in the sports apparel industry. The literature review ...

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