Browsing Masters Theses by Thesis Supervisor "Theunissen, Petra"
Now showing items 1-8 of 8
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The adoption of social media and two-way communication by the top thirty New Zealand organisations: an examination of their websites
(Auckland University of Technology, 2012)Due to the proliferation of social media, organisations are encouraged to adopt social media features and participate in the social media environment. This research study examines the websites and selected social media ... -
An analysis of public opinion as presented on news networks’ pages on Facebook: Kony 2012 Campaign
(Auckland University of Technology, 2013)This thesis is an examination and exploration of the factors affecting the formation of public opinion during the Kony 2012 campaign. This research analyses an American-based campaign aimed at raising awareness of the issue ... -
An analysis of public relations discourse and its representations in popular culture
(Auckland University of Technology, 2012)This thesis is an examination, exploration and discussion of the representation and perception of the public relations profession. For those outside the profession, public relations is often associated with spin doctoring ... -
A crisis of reputation in a Social Media environment: a comparative analysis of the crisis communication strategies employed by Jetstar and Air New Zealand in a severe weather event
(Auckland University of Technology, 2014)The significance of social media technologies for the practice of crisis communication cannot be understated. Developments in social media and Web 2.0 technologies have created an unprecedented media environment that enables ... -
An exploration of the cultural intersect in communication media of BNP Paribas in Bahrain
(Auckland University of Technology, 2012)The concept of cross culture and cultural identity of multinationals operating in various countries have been challenged by the notion of globalisation in the course of these last centuries. Thus, the question of cultural ... -
Remediating reality: tracing social trauma as entertainment
(Auckland University of Technology, 2013)This thesis explores the nature of the latent dynamics integral to visual narratives employed as mediational means (Wertsch, 2001) within the context of ‘classic’ contemporary socio-cinematic discourse. Ultimately, the ... -
Reputation in danger: selected case studies of reputational crises created by social networking sites
(Auckland University of Technology, 2013)Social media have established themselves as a relevant field of research in various disciplines, among them public relations and communication studies. While the focus during the past few years has been on the advantages ... -
The use of Internet in public relations and its impact on the practice: a New Zealand perspective
(Auckland University of Technology, 2010)This study explores the trends in the application of various Internet tools in the public relations practice of New Zealand and the impact these have on certain key aspects of the practice such as skills, encroachment, ...