Browsing Masters Theses by Thesis Supervisor "Techatassanasoontorn, Angsana"
Now showing items 1-2 of 2
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The Impacts of Information-seeking Strategies and Social Presence on the Interaction between Customers and Conversational Agents
(Auckland University of Technology, 2021)Many organisations in different industries have jumped on the bandwagon and implemented conversational agents (CAs) to support customer service operations. Although CAs are found to offer many benefits to their customers, ... -
Social collaboration technologies in organisations: a qualitative approach
(Auckland University of Technology, 2014)This thesis aims to explain why employees utilise social collaborative technologies (SCTs) within organisations. The findings contribute to an understanding of how this type of collaboration technology can be used as a ...