Browsing Masters Theses by Thesis Supervisor "Sushma, Bhat"
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Country-of-Origin (COO) effect on Chinese Consumers' Evaluation of New Zealand Milk Powder
(Auckland University of Technology, 2011)This is an empirical study of milk powder products in the Chinese dairy market which seeks to discover the effect of country-of-origin (COO) on Chinese consumers' evaluation of New Zealand milk powder. The study is grounded ...