Browsing Masters Theses by Thesis Supervisor "Steele, Robert"
Now showing items 1-1 of 1
An analysis of the impact of the Priority Club Rewards programme on the Crowne Plaza Auckland Hotel's revenue development performance(Auckland University of Technology, 2008)In 2004, 6% of the Crowne Plaza Auckland Hotel's guests were Priority Club members. Two years later, this number has more than doubled to 13%. Are the Priority Club guests contributing to leverage the hotel's profitability? ...