Browsing Masters Theses by Author "Raymond, Jaimee"
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How does the level/type of interactivity in an omni-channel environment affect the attitudes, involvement and engagement of retail shoppers?
Raymond, Jaimee (Auckland University of Technology, 2016)Recently, the emergence of innovative technologies and interactive devices has enabled retail shoppers to redefine the retail world. These shoppers are increasingly demanding a seamless shopping experience from retailers ...