Browsing Masters Theses by Thesis Supervisor "Rajah, Edwin"
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Toward restoring violated trust: exploring the antecedents of trust in business-to-business relationships
(Auckland University of Technology, 2014)Trust has been described as “perhaps the single most powerful relationship marketing tool available to a company” (Berry, 1995, p. 242). Trust enjoys wide acceptance among scholars as a key facilitator of inter-organisational ...