Browsing Masters Theses by Author "Park, Ha Eun"
Now showing items 1-1 of 1
-
Personal Values and Motivational Complexities in Mobile Shopping
Park, Ha Eun (Auckland University of Technology, 2017)With the expansion of mobile shopping (m-shopping) consumption, there is an increased need to understand the variety of consumer motives for consumer engagement in such behaviour. While the m-shopping industry is growing ...