Browsing Masters Theses by Author "Palmer, Coral"
Now showing items 1-1 of 1
-
Ethnic minority advertising and cultural values: a Māori perspective
Palmer, Coral (Auckland University of Technology, 2014)I have worked in marketing industry for over ten years, at least half of them for organisations (and with advertising agencies) attempting to target Māori consumers. From this experience I have realised there is lack of ...