Browsing Masters Theses by Author "Msimangira, Irene"

Now showing items 1-1 of 1

The adoption of social media and two-way communication by the top thirty New Zealand organisations: an examination of their websites

Msimangira, Irene (Auckland University of Technology, 2012)

Due to the proliferation of social media, organisations are encouraged to adopt social media features and participate in the social media environment. This research study examines the websites and selected social media ...