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Browsing Masters Theses by Thesis Supervisor "Gaur, Sanjaya"

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    • Impact of salespersons’ acculturation behaviours on buyers’ commitment 

      Herjanto, Halimin (Auckland University of Technology, 2009)
      Healthy buyer-seller relationships are seen as a source of buyers’ satisfaction, commitment and loyalty. However, creating fruitful relationships with buyers is not always simple and straightforward for salespersons, ...

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