Browsing Masters Theses by Thesis Supervisor "Darryl, Hocking"
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Rolling back the years: a comparative analysis of anti-ageing advertisements in women’s magazines between the 1970s and 2000s
(Auckland University of Technology, 2010)Over the last fifty or so years, advertising has become a pervasive part of many people’s lives. To persuade their customers to buy a product or service in now overcrowded markets, advertisers discursively construct a ...