Browsing Masters Theses by Thesis Supervisor "Baxter, Roger"
Now showing items 1-4 of 4
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The assessment of relationship value in service industries
(Auckland University of Technology, 2006)The purpose of this thesis is to investigate the applicability of Baxter and Matear’s (2004) intangible relationship value (IRV) model in service industries. This model attempts to characterise the nature of the intangible ... -
Consumer evaluations of brand imitations: an investigation
(Auckland University of Technology, 2006)Brand imitation is viewed as an infringement of the imitated original brand. (Zaichkowsky, 1995). Although brand managers and researchers have looked into ways to fight against imitations, these are still prevalent in ... -
The relationships among extrinsic cues, perceived quality, perceived sacrifice and perceived value: A cross national study
(Auckland University of Technology, 2005)Consumer perceived value is an important concept in marketing and plays a significant role in purchase decision-making. Consumer perceived value can be markedly influenced by product cues. The current research investigates ... -
Validation study of intangible business relationship value measurement
(Auckland University of Technology, 2004)Both marketing researchers and practitioners realise that having customer relationships that enhance a firm's competitive advantage is an important strategic issue and that there is a need for relationship value measurement. ...