Browsing Masters Theses by Thesis Supervisor "Abdul-Ghani, Eathar"
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"Buy-It-Now" Purchasing in Online Auctions: a Transaction Value Perspective
(Auckland University of Technology, 2018)This study provides important theoretical and practical insights into consumers’ intentions to shop in online auctions using the Buy-It-Now (BIN) option. The BIN option enables buyers and sellers to transact instantly ...