Browsing Masters Dissertations by Thesis Supervisor "van Esch, Patrick"
Now showing items 1-2 of 2
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Anthropomorphised Message Framing and Political Ideology on Advertisement Evaluation and Willingness to Purchase
(Auckland University of Technology, 2021)Political ideology has an influence on consumption behaviour. It is certainly influencing how the consumer perceives information from the advertisement. Marketers are trying to exploit this area to further increase consumers' ... -
The Moderating Role of Perceived Risk Between AI Chatbots, Purchase Intentions and Customer Loyalty in Customer Service
(Auckland University of Technology, 2021)Artificial Intelligence (AI) has increasingly permeated the service industry as new innovations have rapidly allowed the development of new channels for interacting with consumers. Among these is the development of AI based ...