Browsing Masters Dissertations by Thesis Supervisor "Waiguny, Martin"
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When subtle is the most effective. An analysis of product placement effectiveness in multitasking environments(Auckland University of Technology, 2013)Product placement is seen by marketers as the proverbial “golden goose,” it can do no wrong and if left alone it will prosper. Unfortunately, this is not true today as the typical consumer has access to a vast array of ...