Browsing Masters Dissertations by Author "Trinborg, Daniel René"

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Do service expectations when flying long haul differ between consumers of different nationalities? A Cross Cultural study on four British Commonwealth countries (United Kingdom, Singapore, Australia and New Zealand)

Trinborg, Daniel René (Auckland University of Technology, 2012)

The airline industry plays a major role in today’s global economy (Heracleous, Wirtz, & Pangarkar, 2006; Tiernan et al., 2008). The airline industry is very customer-focused, thus delivering high quality service has become ...