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Browsing Masters Dissertations by Thesis Supervisor "Tan, Felix"
Now showing items 1-2 of 2
(Auckland University of Technology, 2013)The main purpose of this research is to explore how consumers form their trust and the influence of trust on mobile payment adoption from a risk and cultural perspective. We contextualise trust antecedents in a mobile ...
(Auckland University of Technology, 2010)This paper documents the development of a framework for measuring the consistency of online user experience on a large B2C site. The test case is a major airline that provides the sales of airfares and holiday packages via ...