NOTE: Your deposited thesis will only be processed when the Tuwhera Open Theses team comes back from Christmas and New Year break on January 6th, 2020. Have an awesome holiday.
    • Line extension diluting parent brand and flagship product - an experiment

      Sandhaug, Lars Erik (Auckland University of Technology, 2006)
      This dissertation reports on a study aiming to establish a causal relationship between consumer beliefs about a line extension perceived by consumers to be inconsistent with its parent brand and the dilution of consumer ...