• The Effect of Instagram Influencers on Vacation Destination Choice

      Shah, Anish Zunev (Auckland University of Technology, 2021)
      There has been an increase in the use of Instagram influencers in the travel and tourism industry. These influencers are being used to reach new audiences and showcase destinations. However, do they have any influence on ...
    • How do New Zealand companies use capital investment post-completion audits for organisational learning? An exploratory study

      Wilford-Denby, Darryl (Auckland University of Technology, 2014)
      This exploratory research studies firstly the design setup of New Zealand’s publicly-listed companies for post-completion auditing (PCA). It secondly researches the prima facie occurrence of organisational learning (OL) ...
    • Online Shopping: A Comparison of New Zealand and Chinese Shoppers

      Xing, Ye (Auckland University of Technology, 2016)
      This research paper provides a comparative analysis of New Zealand and Chinese shoppers’ online shopping behavior. The dissertation examines consumers’ frequency of shopping, with particular focus on the comparison of ...
    • Rebranding of Professional Services: Three Case Studies

      Parmar, Harish Jayantilal (Auckland University of Technology, 2018)
      In recent decades, corporate rebranding has been receiving a lot of attention by the organizations which tend to strive on achieving a competitive advantage by developing a distinguished brand identity in the minds of their ...
    • The role of sports brands in niche sport subcultures

      Schwarzenberger, Veronika (Auckland University of Technology, 2011)
      This research investigates the role of sports brands in niche sport subcultures, athletes’ perception of brands and the role of brands in building group identity. The dissertation examines theory on ‘subcultures of ...