Browsing Masters Dissertations by Thesis Supervisor "Goodsir, Warren"
Now showing items 1-10 of 10
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Effects of customers’ café experience on their perceptions of value for money, satisfaction, and loyalty intentions: A case of the Auckland café industry
(Auckland University of Technology, 2017)The main purposes of this study are to explore the important café attributes that contribute to customer’s café experience and to test the relationship between their café experience and the perceptions of value for money, ... -
Environmental sustainability in small and medium enterprises in the Hawke's Bay region of New Zealand
(Auckland University of Technology, 2013)Most literature on sustainability begins with referencing the ‘Brundtland Report’, issued in 1987 by the World Commission on Environment and Development and formerly known as Our Common Future. This report is considered ... -
An Examination of the Attributes Influencing Chinese Travellers’ Selection of Short-term Accommodation Platforms
(Auckland University of Technology, 2018)The three aims of this research are to: establish and test a model regarding attributes that influence Chinese travellers’ selection of a short-term accommodation platform (STAP) in China; provide an analysis of Chinese ... -
Has the expectation for Environmental Sustainability in Delhi hotels by business travelers changed since 2007?
(Auckland University of Technology, 2013)The objective of this study is to identify the change in business travelers’ attitude towards environmental sustainability (ES) in Delhi’s premium hotel (4 and 5 star) since 2007. This research also aims to establish whether ... -
The Impact of Using a Foreign-language in Restaurant Menus on Customers’ Attitude and Behavioural Intention
(Auckland University of Technology, 2017)Although many ethnic restaurants present their menu in a foreign language as well as in English, there has been limited research regarding customers’ perceptions of a restaurant menu written in a foreign language. This ... -
PR personnel in Taiwanese hotels: preferences, policies, and hiring decisions: a case study in Taipei
(Auckland University of Technology, 2013)Despite a larger number of female public relations (PR) practitioners, more men are in managerial positions in the global public relations industry. Other disparities, such as pay gaps, also exist between men and women. ... -
The adoption and implementation of environmental management systems in New Zealand hotels: the managers' perspective
(Auckland University of Technology, 2010)Hotel businesses consume significant amounts of natural resources, expel large amounts of raw and solid waste and affect the sustainability of the natural environment in which they are developed and operate. To reduce the ... -
To self-service or not to self-service? That is the question for hotels. An exploratory study of Senior Hotel Managers' perspectives
(Auckland University of Technology, 2011)Abstract/ Summary Customer self-service technology such as self-check-in kiosks has been implemented successfully at airports. Travellers seem to have accepted this technology and have become familiar with the concept. ... -
Understanding the practice of strategy communication and implementation between family and non-family members: a study of family-owned restaurants in New Zealand
(Auckland University of Technology, 2011)The increasing growth of family-owned restaurant businesses in New Zealand and the high uncertainty in the hospitality business environment have suggested the need for family-owned business owner/managers to develop ... -
Young People’s Perspectives on Self-service Technology and Hospitality: A Mcdonald’s Case Study
(Auckland University of Technology, 2018)Self-service technology (SST) is a new service delivery method widely used in different fields, including the hospitality industry. The kiosk is one of the most popular self-service technologies in the hospitality industry. ...