Browsing Masters Dissertations by Thesis Supervisor "Goh, Sandra"
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A Bite of YouDunZi: A Netnography Analysis of Shanghai Street Food
(Auckland University of Technology, 2020)Street food is a symbol of local culture but it is often neglected by gastronomy studies. This research examines the street food culture in Shanghai, to analyse why YouDunZi (a deep-fried turnip cake), a local street food, ... -
Food Events and the Experience Economy: A Netnographic Examination of the Case of Dîner En Blanc
(Auckland University of Technology, 2020)The ‘experience economy’ is a term that continues to be applied by tourism and hospitality researchers although it emerged over 20 years ago. According to Pine and Gilmore (1998), the next level after the service economy ...