Browsing Masters Dissertations by Thesis Supervisor "Bremner, Hamish"
Now showing items 1-7 of 7
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Auckland as an international conference city: opportunities and challenges
(Auckland University of Technology, 2011)This study examines the opportunities and challenges Auckland will meet in establishing itself as an international conference destination. The New Zealand government has plans for building New Zealand’s largest conference ... -
Authenticity of Ethnic Tourism: Ethnic Villages in Sichuan
(Auckland University of Technology, 2019)Ethnic tourism provides ethnic minority residents with an opportunity to display their culture, customs and heritage, but has also caused a series of controversies. The concept of authenticity has been a focus of discussion ... -
Exploring Chinese Self-drive Tourists' Trip Routes and Their Satisfaction in New Zealand - Using User-generated Content Analysis
(Auckland University of Technology, 2019)Self-drive tourism differs from other types of tourism in many respects, such as the attractiveness of multiple destinations along the way and the importance of road accessibility, safety in influencing tourists’ satisfaction. ... -
Nation branding and semiotics: a case study of the 100% Pure New Zealand campaign
(Auckland University of Technology, 2013)The objective of this study is to identify the value creation mechanism behind the 100% Pure brand, with regard to its cognitive and affective utility. This was achieved by conducting a thorough literature review on nation ... -
New Zealand as a safe adventure destination – is it a reality?
(Auckland University of Technology, 2014)Adventure tourism has grown rapidly over the years playing a vital role in the economic growth of New Zealand as well as attracting numerous travellers from across the globe to the country. However, the adventure tourism ... -
Reading Food in Boys’ Love Manga: a Gastronomic Study of Food and Male Homosexuality in the Manga Work of Yoshinaga Fumi
(Auckland University of Technology, 2018)Gastronomy is the study, not of food itself, but the relationship between food and our world. This study aims to investigate the relationship between food and homosexuality in the realm of Boys Love (BL) manga, a Japanese ... -
Social Media - potential, perception and usage as a marketing tool: the case of small and medium sized accommodation providers in Auckland
(Auckland University of Technology, 2012)Although Social Media are a relatively new phenomenon, they have, are and will increasingly influence consumers’ behaviours and their decision-making processes. In particular, information intensive service sectors – such ...