Building type: developing interpretive design strategies to translate selected New Zealand suburban architecture into type design

Date
2011
Authors
Powley, Caroline
Supervisor
Antonczak, Laurent
Joseph, Frances
Item type
Thesis
Degree name
Master of Art and Design
Journal Title
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Publisher
Auckland University of Technology
Abstract

Building type explores interpretation as a creative strategy for developing experimental design processes that translate architecture into type. The research sits within the experimental area of the contemporary type design context. The methodology is based on a hermeneutic framework and establishes a cycle of research methods that enable the project to progress through several phases of inquiry. It is a practice-based project, but its intended outputs are not fully resolved typefaces, but rather a range of experimental type design strategies. These strategies translate aspects of selected New Zealand suburban architecture (a single-bay villa, a Californian bungalow and a state house) into letterforms and prototypefaces. The outcomes are communicated through two sets of publications, large format posters, plan print guidelines, card inserts and an exegesis.

Description
Keywords
Type design , Experimental , Interpretive , Type design strategies , Prototypefaces , Translation theory , New Zealand , Suburban architecture , Hermeneutics , Conceptual metaphor
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