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Browsing Doctoral Theses by Author "Zhang, Rong Mei"

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    • Psychological Ownership in Online Brand Communities: Scale Development and Validation 

      Zhang, Rong Mei (Auckland University of Technology, 2020)
      “Mine is a small word…. It is deceptive in its power and importance…. It controls our behaviour, but we rarely notice, as we move about our world restricting ourselves to narrow walkways and to those places for which we ...

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