Browsing Doctoral Theses by Author "Zhang, Annie Liqin"
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The salesperson's role in the realisation of the potential value of a business buyer-seller relationship
Zhang, Annie Liqin (Auckland University of Technology, 2011)This research investigates which salespeople’s relationship activities in a business-to-business buyer-seller relationship influence the level at which the buyer’s resources are accessed and used for the benefit of both ...